Marketing Research by Al Marshall PAPERBACK 9781446256152-image
Marketing Research by Al Marshall PAPERBACK 9781446256152-image

Marketing Research by Al Marshall PAPERBACK 9781446256152

$ 34.22

ISBN: 9781446256152 Country of Origin: United States gtin13: 9781446256152 Book Title: Marketing Research Genre: Unknown Subject: Market research

Description

Marketing Research by Al Marshall Paperback English Delivery Usually delivered in 2–3 working days (dispatched today if ordered before 3pm). Brand new copy from BookCurl – the UK independent online bookseller. ------------------------------ Book details ------------------------------ Author: Al Marshall Title: Marketing Research Format: Paperback Language: English Topic: Market research Publisher: Sage Publications Ltd ISBN-13: 9781446256152 ISBN-10: 1446256154 ------------------------------ Description ------------------------------ Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves. Learning features include suggested journal articles, key terms, review questions and also discussion questions. There are extensive examples provided throughout the textbook. There are also a range of online resources for lecturers to use in the classroom, including PowerPoint slides, a Teac An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting. ------------------------------ Why buy from BookCurl? ------------------------------ • 99.9% positive eBay feedback • All items brand new • Free tracked UK delivery • Independent UK bookseller with millions of titles • Secure packaging for safe delivery • Friendly support and recommendations BookCurl – Curl up with a good book. Search BookCurl for our full range.

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