The Art of Advertising book by Julie Anne Lambert
$ 21.39
Description
Collector Bookstore Collector Bookstore 724 Delaware Street Leavenworth, KS 66048 Collector Bookstore is a leading specialty retailer of price guides and reference books to inform and educate collectors and professionals in the antiques and collectors markets. Our customers include individual collectors, dealers, appraisers, auctioneers & other industry professionals. You won't receive heavily thumbed shelf copies from us! We buy most titles directly from the publisher and individual authors. Authors are encouraged to submit their reference titles for our consideration. ING-2020-9781851245383-X3 The Art of Advertising by Julie Anne Lambert ISBN: 9781851245383 Book Title: The Art of Advertising Author: Julie Anne Lambert Binding: Hard Cover Copyright: 2020 Pages: 256 Size: 9.75 x 10.5 in. Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements -- which have survived by chance and are now divorced from their original purpose -- provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. (Description generated 2025-02-08) 8f3b9e332b7a10d7ef48a9d67632c0d4
